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MOTHER'S DAY 2016

BECAUSE BEING A MOM IS AWESOME, AND HARD, AND EVERYTHING IN BETWEEN.

Campaign, voice, and copy development for Mother's Day 2016. All images and content property of bluenile.com.

40% OFF? THAT'S AS BRILLIANT AS MOM IS

40% OFF? THAT'S AS BRILLIANT AS MOM IS

GOOD MANNERS NEVER GO OUT OF STYLE

GOOD MANNERS NEVER GO OUT OF STYLE

THANK US LATER: 15% OFF MOTHER’S DAY GIFTS

THANK US LATER: 15% OFF MOTHER’S DAY GIFTS

PROMOTIONAL LANDING PAGE

PROMOTIONAL LANDING PAGE

15% OFF NEW BIRTHSTONE JEWELRY & MORE

15% OFF NEW BIRTHSTONE JEWELRY & MORE

SHE MAY NOT LIKE EVERYTHING YOU DO

SHE MAY NOT LIKE EVERYTHING YOU DO